Weiden+Kennedy and P&G take home first Olympic Gold

In their new TV spot for P&G, It takes someone strong to make someone strong, Weiden+Kennedy has pulled off an impressive Mother’s Day tribute to the moms who’ve stood behind us all. It’s a powerful, emotional tour de force that will bring tears to even the most jaded among us.

Watching the spot makes me long for the days I spent working with Weiden+Kennedy when I was at Target and definitely makes me miss the years I spent working in the agency world.

And even though I’m not an Olympic athlete, their terrific spot makes me feel especially grateful to my own mom!